[PDF.13bw] Applicability of Web 2.0 tools for customer retention: BACHELOR’S PAPER: Web 2.0 Tools that can create value for companies

Applicability of Web 2.0 tools for customer retention: BACHELOR’S PAPER: Web 2.0 Tools that can create value for companies

[PDF.li02] Applicability of Web 2.0 tools for customer retention: BACHELOR’S PAPER: Web 2.0 Tools that can create value for companies

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 |  2015-09-09 | Original language:English |  9.00 x.20 x6.00l,.29 | File type: PDF | 88 pages

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The outcome of this paper shows that Web 2.0 tools offer many possibilities in order to retain customers and especially the two applications Facebook and Twitter can be used therefor. However, by implementing Web 2.0 tools into a company’s marketing strategy also problems can occur, especially if not used with sufficient knowledge. Looking at the example of the social network platform Facebook, one can see that the wrong utilization of corporate pages can lead to i...

You easily download any file type for your gadget.Applicability of Web 2.0 tools for customer retention: BACHELOR’S PAPER: Web 2.0 Tools that can create value for companies   |  Tomás Paulitsch.Not only was the story interesting, engaging and relatable, it also teaches lessons.

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