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Collaborating with Customers to Innovate: Conceiving and Marketing Products in the Networking Age

Emanuela Prandelli, Mohanbir Sawhney, Gianmario Verona




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 | #4345220 in Books |  Edward Elgar Publishing |  2010-03-29 | Original language:English | PDF # 1 |  9.25 x6.25 x.75l,.62 | File type: PDF | 176 pages

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|| |`Customers have become a critical innovation partner for companies in many industries. At the same time, new information technologies have made such collaborative innovation with customers more feasible and cost-effective. Prandelli, Sawhney, and Verona's book

`The profound research effort and the farsightedness of the theories elaborated make this book an essential guide to innovation through collaboration. As a matter of fact, many of the techniques described here are being leveraged by IBM today to improve the relationship with its customers.'
- Guido Gerlotti, Vice President, ibm.com Global Web Sales<

`Prandelli, Sawhney and Verona fuse real world illustrations of customer driven innovation with rigorous a...

You easily download any file type for your gadget.Collaborating with Customers to Innovate: Conceiving and Marketing Products in the Networking Age   |  Emanuela Prandelli, Mohanbir Sawhney, Gianmario Verona. Just read it with an open mind because none of us really know.

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