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Hacia un plan de mercadeo para unidades de información: Guía metodológica (Spanish Edition)

Luis Roberto Téllez, Ruth Helena Vallejo




[PDF.qd31] Hacia un plan de mercadeo para unidades de información: Guía metodológica (Spanish Edition)

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 | #692953 in eBooks |  2012-01-01 |  2012-01-01 | File type: PDF

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Esta guía pretende mostrar de manera práctica y contextualizada la metodología de aplicación de las herramientas propias del mercadeo a las unidades de información, entendiendo por estas las bibliotecas, los archivos, los museos, los centros de documentación y los centros de referencia que requieren realizar planes estratégicos para garantizar una mayor eficiencia en el manejo de los recursos y consolidarlas como organizac...

You can specify the type of files you want, for your gadget.Hacia un plan de mercadeo para unidades de información: Guía metodológica (Spanish Edition)   |  Luis Roberto Téllez, Ruth Helena Vallejo. I really enjoyed this book and have already told so many people about it!

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