[PDF.64os] When Tradition Turns Into Innovation: How Firms Can Create and Appropriate Value Through Tradition

When Tradition Turns Into Innovation: How Firms Can Create and Appropriate Value Through Tradition

[PDF.aq83] When Tradition Turns Into Innovation: How Firms Can Create and Appropriate Value Through Tradition

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 |  2011-12-19 |  2011-12-05 | Original language:English | PDF # 1 |  9.25 x.35 x6.25l,.0 | File type: PDF | 152 pages

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||About the Author|Dr Antonio Messeni Petruzzelli is research fellow at the Politecnico di Bari (Italy), where he teaches Technology Strategy. A PhD. In Innovation Management and visiting scholar at the IESE Business School (Barcelona, Spain), his research

Starting from the increasing difficulties firms face to create new value for customers and achieve competitive advantage, this book proposes an innovative strategy to sustain innovation at the product level, based on the notion of tradition. Specifically, the authors argue that firms may successfully innovate, exploiting the whole set of competencies, knowledge, values and culture that characterize a specific firm, territory, and/or age. Analyzing several international c...

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